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Lovechock’s sweet packaging mission

At Lovechock, we don’t just make chocolate - we make love you can munch. But we also care about what happens after the munching. That’s why this July, we’re not just talking about Plastic Free July - we’re giving it a full Lovechock twist: funny, fierce, and (you guessed it) foil-free. Well… no plastic foil, anyway.

We invite you to jump into the #PlasticFreeJuly challenge with us - a global movement to rethink the rubbish and reduce plastic for 31 whole days. It's like a detox… but for your bin. 

Chocolate in a home compostable hug

We know what you’re thinking: “Sure, chocolate is great... but what about the wrapper?” Good question. We’ve been asking ourselves that for years. That’s why, since 2011 (before it was cool), our chocolate has been lovingly wrapped in a foil from wood cellulose — no plastic foil in sight! It’s made from eucalyptus trees grown in certified sustainable forests (PEFC and FSC — yep, we love our acronyms as much as we love the planet).

Even better? Our foil is home compostable. Not just “might-disappear-one-day-if-you-beg-it” compostable. This stuff actually breaks down in your garden compost. One of our partners even did a test, buried 16 wrappers in an Amsterdam backyard (and, weirdly, a kiwi wrap from Albert Heijn), and after three months, our sustainable packaging had practically vanished. Magic? Nope. Just nature doing its thing.

Why we’re serious about sustainable packaging?

Look, we love having fun - but plastic pollution? Not funny. Wildlife is suffering, oceans are drowning in microplastics, and the Earth is basically saying, “Can you not?” So we’ve made it our mission to create sustainable packaging that gives back to the planet rather than taking from it.

Join us - One bite at a time

So this Plastic Free July - scratch that, Home Compostable July - we’re asking you to unwrap your chocolate and wrap your heart around something bigger. Together, with small steps (and sweet treats), we can create big change.

Because at Lovechock, love for the planet is more than a slogan - it’s our packaging philosophy. 

Lovechock Brandmovie

Welcome to the world of Lovechock. This film captures the essence of our beloved chocolate brand, our passion, and our commitment to love, direct trade and sustainability.

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Home Compostable Foil

In our role as pioneers - long before the European Union introduced a ban on free plastic bags to combat plastic waste - we set out to find a solution for environmentally friendly packaging. Now we can proudly say that our packaging has been home compostable since 2011. We use wood cellulose as a renewable resource to create a transparent foil which is 100% home compostable. The wood cellulose comes from the eucalyptus tree, which in turn comes from certified, sustainable forestry (PEFC and FSC).

Posted on jul. 08, 2025
Category Backstage Ingredients Sustainability Videos
Tags Cleanup Earth Planet Plasticfree Sustainability
LOVECHOCK

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Lovechock
Asterweg 20 E1
1031 HN Amsterdam

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